Lookbook
Seven clients, each kept together in one place instead of scattered across a grid — so you can see what a wardrobe looks like after a year, not after an afternoon. Every photograph is real client work, published with permission, and names appear only where the client is happy to be named.
How to read this page
Most portfolios are a grid, and every square in one reads as a different person. This page is built the other way round: each client has a section of their own, and everything styled for them stays together. The first section alone runs to twelve looks, because that relationship has been going for about a year — and a year of work looks nothing like an afternoon of it. Clients are named where they are happy to be named. The others are not, and that is entirely their call.
What Gets Documented
Every engagement produces something written. Photographs record what a look was; the guide records why it worked, so you can repeat it without me.
Colour palette, outfit formulas, silhouette notes, a shopping list and care instructions — yours to keep and reuse.
Positioning, content pillars, platform plan, voice guide, visual identity and shoot concepts, ready to hand to any collaborator.
Shot lists, concepts, locations, props and outfits, planned in advance so a single day produces a season of content.