A Boutique Styling & Brand Consultancy
How You Present,
in a Room and on a Screen
Fashion styling and image therapy for how you present in person. Content and brand strategy for how you present online. Two disciplines, one eye — so nothing is lost translating between them.
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At a Glance
Tanya Jain — Fashion Stylist, Fashion Therapist & Content and Brand Strategist
& remoteHow we can work
Who I Work With
Four People I Meet Most Often
Different starting points, the same underlying problem: the outside no longer matches the inside.
The Professional in Transition
A new role, a new city, a new season of life. The wardrobe that worked for who you were doesn't work for who you're becoming — and you don't have the hours to solve it alone.
The Bride
Six ceremonies, four cities, and a hundred decisions. You want one person holding the entire visual thread from engagement to reception, so nothing clashes and nothing is forgotten.
The Public Figure
Your image is part of your work. Red carpets, press days, shoots and launches — every appearance photographed, archived and compared. Consistency isn't vanity here, it's strategy.
The Founder or Creator
You're visible online but not yet legible. The content goes out, the effort is real, and still the profile doesn't read like a brand. You need direction, not more posting.
Discipline One
Fashion Styling & Image Therapy
How you present in a room. Wardrobe, bridal and red carpet — and the psychology underneath all three. Five services, each complete on its own.
Personal Styling
For the everyday, elevated.
The foundation of everything else. We establish what suits you — your colouring, your proportions, your life — then build a wardrobe that runs on that logic instead of on impulse. The goal is not more clothes. It's fewer decisions.
Personal Style Discovery
A deep-dive into your personality, lifestyle and aspirations, translated into a visual language that is unmistakably yours.
Body Shape & Proportion Analysis
Understanding your architecture so every silhouette you choose works with your frame rather than against it.
Colour Analysis
Identifying the palette that makes your skin, eyes and hair come alive — and, just as usefully, the shades to leave behind.
Closet Audit & Edit
A full wardrobe review: what stays, what is altered, what is rehomed. Most clients see what they own for the first time.
Capsule Wardrobe Building
A tight, versatile core of pieces that combine effortlessly, so getting dressed stops being a daily negotiation.
Personal Shopping
In store or online, with or without you. Curated edits within your budget — nothing bought for the sake of buying.
Occasion Styling
Work events, parties, travel and festive dressing, planned in advance so you're never caught out the night before.
Professionals, new-city arrivals, and anyone who owns a full closet and still has nothing to wear.
A defined palette, a working capsule wardrobe, and a written outfit-formula guide you can use without me.
Fashion Therapy
Because how you dress is how you feel.
This is the practice that sets my work apart. A wardrobe rarely fails for aesthetic reasons — it fails because something changed and the clothes didn't catch up. Here we deal with that directly, then dress accordingly.
Confidence & Image Coaching
Unpacking the story you've been telling yourself through clothes, and rewriting it. Dressing tied to mood, self-image and the stage of life you're actually in — not the one you were in when the wardrobe was bought.
Complete Makeover Sessions
Outfit, hair, skin and accessories designed as one cohesive look rather than four separate decisions made by four different people on four different days.
Grooming & Presentation Coaching
Posture, grooming rituals, and how you physically carry a look. The details that decide whether styling lands or simply sits there.
“Dress for the Life You Want” Sessions
Styling around career changes, weight transitions, post-pregnancy bodies and new relationships — the wardrobe catching up to the life, sometimes running slightly ahead of it.
Anyone in transition — a new role, a new body, a new city, or a new chapter the old wardrobe doesn't fit.
A wardrobe that reflects who you are now, and the confidence to dress without second-guessing yourself.
Bridal Styling & Trousseau
Every ceremony, one cohesive story.
A wedding isn't one look, it's a dozen — across several days, several cities and several thousand photographs. My role is to hold the entire visual thread so each function feels distinct, nothing repeats, and nothing is decided in a panic the night before.
End-to-End Bridal Look Design
From the first moodboard to the final drape — a single cohesive vision carried across every function.
Trousseau Curation & Shopping
Building the wardrobe you carry into married life, not merely the one you wear during the wedding week.
Ceremony-Wise Outfit Planning
Haldi, mehendi, sangeet, wedding, reception, cocktail and everything in between. Each look distinct, none repetitive.
Bridal Trial Runs
Full rehearsals with hair, makeup and jewellery, so absolutely nothing is a surprise on the day itself.
Designer & Atelier Coordination
Liaising with designers, boutiques and tailors. Fittings tracked, timelines held, nothing left to the final week.
Groom Styling
Because the two of you should look as though you belong in the same photograph, not merely at the same event.
Family & Entourage Styling
Coordinated — never matching — palettes for parents, siblings and the wedding party across every function.
Brides who want one person holding the entire visual thread from engagement through to the reception.
Every function planned, trialled and documented, plus a trousseau built to outlast the wedding week.
Celebrity & Media Styling
Camera-ready, always.
When your image is part of your work, every appearance is archived, compared and circulated. This is styling built for that reality — designer relationships, fitting schedules and a calm operation on the day itself.
Red Carpet & Event Curation
Look development, designer pulls and fittings for the appearances where the photograph outlives the evening by several years.
Photoshoot & Shoot-Day Styling
On-set styling, racks, steaming and continuity — the entire operation run calmly, so the shoot stays on schedule.
Media Appearance Styling
Interviews, launches and press days. Dressing for the message, the camera and the room, in that order of importance.
Brand Collaboration & Endorsement Styling
Looks that satisfy the brand brief while still reading as authentically you, which is the only reason the collaboration works.
Actors, founders, public figures and anyone whose photographed image is a working part of their profession.
A consistent public image, managed designer relationships, and shoot days that run without incident.
Hair, Skin & Accessories
The finishing touches that complete a look.
The difference between dressed and styled almost always lives here. An excellent outfit undone by the wrong hair, or a look left unfinished for want of a single considered accessory, is the most common problem I'm called in to solve.
Hairstyle Consultation
Cuts, lengths and styling matched to your face shape, hair texture and — crucially — how much time you'll realistically spend on it each morning.
Skin & Makeup Direction
A clear look brief, plus a trusted referral network of artists, so the face matches the outfit rather than competing with it.
Accessory Styling
Jewellery, bags, footwear and the finishing details that separate an outfit that is merely worn from a look that is properly styled.
Anyone whose outfits are working but whose overall looks still feel somehow unfinished.
A hair and beauty direction that suits your routine, and an accessory edit that finishes every outfit you own.
How We Work
The Styling Process
Five stages, roughly two to six weeks depending on the engagement. Bridal work runs across a season.
Discovery Call
A free conversation about your life, your wardrobe and what isn't working. No obligation on either side.
Deep-Dive Session
Style, body, colour and lifestyle analysis. This is where the direction is set and everything downstream is decided.
The Edit
Closet audit and edit, or moodboards and look development, depending on which service you've booked.
Sourcing & Fittings
Shopping, designer pulls, alterations and trials — sourced, scheduled and managed end to end.
Handover
A written styling guide you keep: outfit formulas, palettes, shopping notes and care instructions.
A written styling guide: colour palette, outfit formulas, silhouette notes, a shopping list and care instructions — yours to keep and reuse.
A focused wardrobe engagement runs one to two weeks. A full seasonal reset runs four to six. Bridal work runs four to six months across the wedding season.
Discipline Two
Content & Brand Strategy
How you present on a screen. Positioning, pillars and visual direction for a presence that reads like a brand.
Personal Brand Strategy
Clarity before content.
Most people online are visible but not legible. They post consistently and still can't say, in one sentence, what they're known for. This practice fixes the strategy before a single additional post is made — because volume without direction only compounds the confusion.
Personal Brand Audit
A full review of how you currently show up online: what's working, what's diluting you, and what's missing entirely.
Brand Identity Development
Tone, aesthetic, niche and positioning defined clearly enough that every future post writes itself considerably faster.
Content Pillars & Messaging
Three to five themes you genuinely own, so you're never staring at a blank screen wondering what to say today.
Platform Strategy
Which platforms deserve your energy, why they deserve it, and how your voice should shift across each one.
Reels & Video Strategy and Scripting
Formats, hooks and scripting frameworks built around how people actually watch, rather than how we wish they did.
Founders, creators and professionals who are already visible online but not yet legible.
A written brand strategy document: positioning, pillars, platform plan and voice, ready to hand to any collaborator.
Visual & Aesthetic Direction
A feed that feels like walking into your world.
Strategy decides what you say. Direction decides how it looks when you say it. This is where the brand becomes recognisable at a glance — before the name has even loaded on the screen.
Feed & Grid Aesthetic Curation
How the profile reads as a whole: sequencing, contrast, repetition and negative space, considered as a single composition rather than thirty separate posts.
Visual Branding
Colour palette, typography and moodboards that make your content recognisable before the handle is read — the visual equivalent of a familiar voice.
Photoshoot & Reel Concept Direction
Concepts, locations and props, plus the outfits — styled by the same eye that built the strategy, which is the point of working this way.
Content Batching & Shoot-Day Planning
One shoot day producing weeks of content, planned shot by shot in advance so nothing is improvised and nothing is wasted.
Anyone whose content is good but whose profile doesn't yet look like a brand.
A visual identity, moodboards, and a shot-listed shoot plan that turns one day into a season of content.
How We Work
The Content Process
Five stages. The first three are a fixed engagement; the last two run monthly or quarterly on retainer.
Audit
Where you stand today across every platform, benchmarked honestly against where you want to be.
Strategy
Positioning, content pillars, platform plan and voice — documented, not merely discussed.
Direction
Visual identity, moodboards and shoot concepts developed from the strategy.
Production
Shoot days, content batching, scripting and styling — executed and delivered.
Review
A monthly read of what performed and why, and the strategy adjusted accordingly.
A brand strategy document: positioning, content pillars, platform plan, voice guide, visual identity and shoot concepts, ready to hand to any collaborator.
A brand audit runs two weeks. Ongoing strategy runs as a monthly retainer. Combined strategy-and-shoot engagements run quarterly.
The Combined Engagement
Style & Story
Most people hire a stylist and a strategist, and then spend their energy translating between the two. Here, the person who dresses the shoot is the person who built the content plan around it.
One shoot day, styled and directed by the same eye, becomes a season of content that actually looks like a brand — because the outfits, the concepts and the messaging were decided in the same conversation.
This is the engagement I recommend for founders, creators and public figures whose image and output are the same asset.
- Full personal brand audit & positioning
- Complete wardrobe & image direction
- Content pillars and messaging strategy
- Shoot concept direction, start to finish
- Styling for every shoot day
- Content batching & shot lists
- Feed curation and visual identity
- Quarterly review of both practices
Next Steps
How We Begin
Reach Out
Send a message with a line about what's prompting this — a wedding, a role, a launch, or simply a wardrobe that stopped working.
Discovery Call
A free thirty-minute conversation. We establish what you actually need, which isn't always what you first asked for.
Proposal & Start
A written proposal with scope, timeline and investment. Once it's signed, we begin — usually within the week.
Free Guide
The Wardrobe Reset
A practical guide to sorting a closet that has stopped working — the audit, the four piles, the pairing test, and a one-page checklist you can work through on your own.
Six pages, no sign-up wall on the content itself, and nothing sold inside it. Leave an email and it arrives immediately.
Let's Create Your Next Chapter
Style is a form of self-possession. Let's find yours.
Send a line about what's prompting this — a wedding, a role, a launch, or simply a wardrobe that stopped working.